Magazines are close to my heart – I love them. I gather and read them, mulching them for imagery and articles. The cover is always the first point of contact, and as such it should amaze, grab and absorb potential readers. It must say, I'm yours! Dating from December 1994, this issue of Medical Practice features a contemporary Sherlock in a classic investigative pose. Nearly twenty years on, the Medifraud coverline is still apt. It's cute.